Time is especially important within NLP. The brain creates something called a time line which is a visual and spatial representation of time.

The logic of our conscious thinking is only a crude and facilitated form of the thinking needed by our organism, indeed by the particular organs of our organism. For example, a thinking-at-the-same-time is needed of which we have hardly an inkling. Or perhaps an artist of language does: reckoning back with the weight and the lightness of syllables, reckoning ahead, and at the same time looking for analogies between the weight of the thought and the phonetic, or physiological, conditions of the larynx: all this happens at the same time – though not consciously. Our feeling of causation is something quite crude and isolated compared to our organism’s real feelings of causality. In particular, ‘before’ and ‘after’ is a great piece of naivety. Finally: we first had to acquire everything for consciousness: a sense of time, a sense of place, a sense of causality; it having long existed, and far more richly, without consciousness. And what we acquired was a certain simplest, plainest, most reduced form: our conscious willing, feeling, thinking is in the service of a much more comprehensive willing feeling thinking. – Really? We are still growing continually, our sense of time and place, etc., is still developing.

Notebook 34, April-June 1885 paragraph 124

Our subjective experience of time can be influenced by NLP and hypnosis.

The length of the day. – When one has a great deal to put into it a day has a hundred pockets.

Human, All Too Human, part 1, paragraph 529