NLP stands for Neur-Linguistic Programming. For that reason language is very important in NLP. Everything that you have learned from experience is somehow coded in the brain. The complete set of this code in NLP is called the world model. Whatever you say is coming from this world model. For that reason a NLP practitioner is very good at listening for in the way you phrase stuff, you can hear where the world model of a person is rich, poor or too poor or too rich. The idea of NLP is enrich someone’s world model so that he gets more options in life and more freedom to chose between these options. If someone has a problem, this only means that his world model is not rich enough to find the solution. So NLP solves problems by enriching world models. For that reason if a NLP practitioner gets someone to speak differently about his problems a first step towards a solution has been made.

At long last, let us contrast the very different manner in which we conceive the problem of error and appearance. (I say “we” for politeness’ sake.) In the past, alteration, change, any becoming at all, were taken as proof of mere appearance, as an indication that there must be something which led us astray. Today, in contrast, precisely insofar as the prejudice of reason forces us to posit unity, identity, permanence, substance, cause, thinghood, being, we see ourselves somehow caught in error, compelled into error — so certain are we, on the basis of rigorous examination, that this is where the error lies. It is no different in this case than with the movement of the sun: there our eye is the constant advocate of error, here it is our language. In its origin language belongs to the age of the most rudimentary psychology. We enter a realm of crude fetishism when we summon before consciousness the basic presuppositions of the metaphysics of language — in plain talk, the presuppositions of reason. Everywhere reason sees a doer and doing; it believes in will as the cause; it believes in the ego, in the ego as being, in the ego as substance, and it projects this faith in the ego-substance upon all things — only thereby does it first create the concept of “thing.” Everywhere “being” is projected by thought, pushed underneath, as the cause; the concept of being follows, and is a derivative of, the concept of ego. In the beginning there is that great calamity of an error that the will is something which is effective, that will is a capacity. Today we know that it is only a word. Very much later, in a world which was in a thousand ways more enlightened, philosophers, to their great surprise, became aware of the sureness, the subjective certainty, in our handling of the categories of reason: they concluded that these categories could not be derived from anything empirical — for everything empirical plainly contradicted them. Whence, then, were they derived? And in India, as in Greece, the same mistake was made: “We must once have been at home in a higher world (instead of a very much lower one, which would have been the truth); we must have been divine, because we have reason!” Indeed, nothing has yet possessed a more naive power of persuasion than the error concerning being, as it has been formulated by the Eleatics, for example. After all, every word and every sentence we say speak in its favor. Even the opponents of the Eleatics still succumbed to the seduction of their concept of being: Democritus, among others, when he invented his atom. “Reason” in language — oh, what an old deceptive female she is! I am afraid we are not rid of God because we still have faith in grammar.

Twilight of the Idols, ‘Reason’ In Philosophy, paragraph 5