One of the most well known applications of NLP is life coaching. NLP has a very good program to make sure that you learn how to make great decisions, feel good no matter what the circumstances, learn to communicate well with others and achieve your goals. In short, it covers the most important aspects of one life.

Where are the needy in spirit? – Ah! How reluctant I am to force my own ideas upon another! How I rejoice in any mood and secret transformation within myself which means that the ideas of another have prevailed over my own! Now and then, however, I enjoy an even higher festival: when one is for once permitted to give away one’s spiritual house and possessions, like a father confessor who sits in his corner anxious for one in need to come and tell of the distress of his mind, so that he may again fill his hands and his heart and make light his troubled soul! He is not merely not looking for fame: he would even like to escape gratitude, for gratitude is too importunate and lacks respect for solitude and silence. What he seeks is to live nameless and lightly mocked at, too humble to awaken envy or hostility, with a head free of fever, equipped with a handful of knowledge and a bagful of experience, as it were a poor-doctor of the spirit aiding those whose head is confused by opinions without their being really aware who has aided them! Not desiring to maintain his own opinion or celebrate a victory over them, but to address them in such a way that, after the slightest of imperceptible hints or contradictions, they themselves arrive at the truth and go away proud of the fact! To be like a little inn which rejects no one who is in need but which is afterwards forgotten or ridiculed! To possess no advantage, neither better food nor purer air nor a more joyful spirit – but to give away, to give back, to communicate, to grow poorer! To be able to be humble, so as to be accessible to many and humiliating to none! To have much injustice done him, and to have crept through the worm-holes of errors of every kind, so as to be able to reach many hidden souls on their secret paths! For ever in a kind of love and for ever in a kind of selfishness and self-enjoyment! To be in possession of a dominion and at the same time concealed and renouncing! To lie continually in the sunshine and gentleness of grace, and yet to know that the paths that rise up to the sublime are close by! – That would be a life! That would be a reason for a long life!

Daybreak paragraph 449


As NLP stands for Neuro-Linguistic Programming it is obvious that communication plays a central role in NLP. In the most basic sense NLP is a way to map human behavior by communicating to someone who does something worth mapping. This map is then tried out by the NLP practitioner and if it works for him is than passed on to other people. Through communication again of course.

The “Genius of the Species” — The problem of consciousness (or more correctly : of becoming conscious of oneself) meets us only when we begin to perceive in what measure we could dispense with it: and it is at the beginning of this perception that we are now placed by physiology and zoology (which have thus required two centuries to overtake the hint thrown out in advance by Leibnitz). For we could in fact think, feel, will, and recollect, we could likewise “act” in every sense of the term, and nevertheless nothing of it all need necessarily “come into consciousness” (as one says metaphorically). The whole of life would be possible without its seeing itself as it were in a mirror : as in fact even at present the far greater part of our life still goes on without this mirroring, — and even our thinking, feeling, volitional life as well, however painful this statement may sound to an older philosopher. What then is the purpose of consciousness generally, when it is in the main superfluous? — Now it seems to me, if you will hear my answer and its perhaps extravagant supposition, that the subtlety and strength of consciousness are always in proportion to the capacity for communication of a man (or an animal), the capacity for communication in its turn being in proportion to the necessity for communication: the latter not to be understood as if precisely the individual himself who is master in the art of communicating and making known necessities would at the same time have to be most dependent upon others for his necessities. It seems to me, however, to be so in relation to whole races and successions of generations where necessity and need have long compelled men to communicate with their fellows and understand one another rapidly and subtly, a surplus of the power and art of communication is at last acquired as if It were a fortune which had gradually accumulated, and now waited for an heir to squander it prodigally (the so-called artists are these heirs in like manner the orators, preachers, and authors: all of them men who come at the end of a long succession, “late-born” always, in the best sense of the word, and as has been said, squanderers by their very nature). Granted that this observation is correct, I may proceed further to the conjecture that consciousness generally has only been developed under the pressure of the necessity for communication – that from the first it has been necessary and useful only between man and man (especially between those commanding and those obeying) and has only developed in proportion to its utility. Consciousness is properly only a connecting network between man and man,— it is only as
such that it has had to develop; the recluse and wild-beast species of men would not have needed it. The very fact that our actions, thoughts, feelings and motions come within the range of our consciousness – at least a part of them – is the result of a terrible, prolonged “must” running man’s destiny: as the most endangered animal he needed help and protection; he his fellows, he was obliged to express his distress, he had to know how to make himself understood — and for all this he needed ” consciousness ” first of all : he had to “know” himself what he lacked, to “know” how he felt, and to “know” what he thought. For, to repeat it once more, man, like every living creature, thinks unceasingly, but does not know it; the thinking which is becoming conscious of itself is only the smallest part thereof, we may say, the most superficial part, the worst part: — for this conscious thinking alone is done in words, that is to say, in the symbols for communication, by means of which the origin of consciousness is revealed. In short, the development of speech and the development of consciousness (not of reason, but of reason becoming self-conscious) go hand in hand. Let it be further accepted that it is not only speech that serves as a bridge between man and man, but also the looks, the pressure and the gestures ; our becoming conscious of our sense impressions, our power of being able to fix them, and as it were to locate them outside of ourselves, has increased in proportion as the necessity has increased for communicating them to others by means of signs. The sign-inventing man is at the same time the man who is always more acutely self-conscious; it is only as a social animal that man has learned to become conscious of himself, — he is doing so still, and doing so more and more. — As is obvious, my idea is that consciousness does not properly belong to the individual existence of man, but rather to the social and gregarious nature in him; that, as follows therefrom, it is only in relation to communal and gregarious utility that it is finely developed ; and that consequently each of us, in spite of the best intention of understanding himself as individually as possible, and of “knowing himself”, will always just call into consciousness the non-individual in him, namely, his “averageness” ; — that our thought itself is continuously as it were outvoted by the character of consciousness — by the imperious “genius of the species” therein — and is translated back into the perspective of the herd. Fundamentally our actions are in an incomparable manner altogether personal, unique and absolutely individual — there is no doubt about it; but as soon as we translate them into consciousness, they do not appear so any longer. . . . This is the proper phenomenalism and perspectivism as I understand it : the nature of animal consciousness involves the notion that the world of which we can become conscious is only a superficial and symbolic world, a generalized and vulgarised world ; — that everything which becomes conscious becomes just thereby shallow, meager, relatively stupid, — a generalization, a symbol, a characteristic of the herd ; that with the evolving of consciousness there is always combined a great, radical perversion, falsification, superficialisation, and generalization. Finally, the growing consciousness is a danger, and whoever lives among the most conscious Europeans knows even that it is a disease. As may be conjectured, it is not the antithesis of subject and object with which I am here concerned : I leave that distinction to the epistemologists who have remained entangled in the toils of grammar (popular metaphysics). It is still less the antithesis of “thing in itself” and phenomenon, for we do not “know” enough to be entitled even to make such a distinction. Indeed, we have not any organ at all for knowings or for “truth”: we “know” (or believe, or fancy) just as much as may be of use in the interest of the human herd, the species ; and even what is here called “usefulness” is ultimately only a belief, a fancy, and perhaps precisely the most fatal stupidity by which we shall one day be ruined.

Gay Science paragraph 354


Many NLP practitioner try to be congruent. Congruence means that how people feel is in line with what they say. Although congruence is, at times, important as people tends to dismiss your message if you are incongruent.  At the same time, being incongruent on purpose often works wonders too. So the correct application of NLP entails both.

Rough consistency. – It is considered a mark of great distinction when people say ‘he is a character!’ – which means no more than that he exhibits a rough consistency, a consistency apparent even to the dullest eye! But when a subtler and profounder spirit reigns and is consistent in its more elevated manner, the spectators deny the existence of character. That is why statesmen with cunning usually act out their comedy beneath a cloak of rough consistency.

Daybreak paragraph 182

Hint for party leaders. – If you can bring people to declare themselves in favor of something publicly you have usually also brought them to declare themselves in favor of it inwardly; they want to be regarded as consistent.

Human, All Too Human, part 1, paragraph 548


Who we are is mainly how we subjectively experience ourselves in our conscious mind. Nevertheless, we know that the most of what we do and think is processed in our unconsciousness. Within NLP we make sure that our unconsciousness is programmed the way we want so that we can become more conscious of the great moments of life.

Consciousness. — Consciousness is the last and latest development of the organic, and consequently also the most unfinished and least powerful of these developments. Innumerable mistakes originate out of consciousness, which, “in spite of fate”, as Homer says, cause an animal or a man to break down earlier than might be necessary. If the conserving bond of the instincts were not very much more powerful, it would not generally serve as a regulator: by perverse judging and dreaming with open eyes, by superficiality and credulity, in short, just by consciousness, mankind would necessarily have broken down : or rather, without the former there would long ago have been nothing more of the latter! Before a function is fully formed and matured, it is a danger to the organism: all the better if it be then thoroughly tyrannized over! Consciousness is thus thoroughly tyrannized over — and not least by the pride in it ! It is thought that here is the quintessence of man ; that which is enduring, eternal, ultimate, and most original in him! Consciousness is regarded as a fixed, given magnitude ! Its growth and intermittences are denied! It is accepted as the “unity of the organism”! — This ludicrous overvaluation and misconception of consciousness has as its result the great utility that a too rapid maturing of it has thereby been hindered. Because men believed they already possessed consciousness, they gave themselves very little trouble to acquire it— and even now it is not otherwise! It is still an entirely new problem just dawning on the human eye, and hardly yet plainly recognizable: to embody knowledge in ourselves and make it instinctive,— a problem which is only seen by those who have grasped the fact that hitherto our errors alone have been embodied in us, and that all our consciousness is relative to errors!

Gay Science paragraph 11